Is SMS still relevant?

Whether you need to speedily secure a qualified replacement for the team member who has just called-in sick, or you want to remind your entire team about next week’s staff meeting - SMS messaging can present an ideal solution. 

The average Briton receives almost 34,000 mobile phone messages and alerts annually - 427% more messages than 10 years ago, according to a recent study by Opinium Research. 

Cutting through the noise to reach staff with important work-related messages and requests poses a challenge in an age where we are all constantly bombarded with data and messages.  

An SMS - or text message - is often our natural first port of call and research has found that this disruptive communication channel is exceptionally likely to engage a recipient to deliver an almost immediate response.  

  • Employees are 65% more likely to engage with an SMS than with an email. 

  • 90% of SMS messages are read within 3 minutes of receipt.  

  • An SMS often prompts an instant response, with over one third of survey respondents claiming that they cannot go more than 10 minutes without replying. 

Perhaps then, it’s no surprise that the humble SMS has revolutionised the management of staff scheduling and communications.  

Below we’ve highlighted a few key benefits of RotaMaster’s SMS feature. 

  • Efficiency and monitoring: SMS messages are quick and easy to schedule in advance and can be tracked once sent, making the communications task simple to manage and monitor. 

  • Rapid staff replacements: instantly share vacant shifts with available and qualified team members, to be claimed at the touch of a button. Fill a shift or cover short-notice absences within minutes. 

  • Reminders and alerts: ensure your employees are in the right place, at the right time and alert them to changes and updates to their shifts. 

  • Urgent notices and broadcasts: get an urgent message to a select group of employees or send a notice to your entire workforce in seconds. Squash any excuses by tracking opens and responses. 

If you’d like to discuss how RotaMaster can deliver efficiency and responsiveness into your communications processes, please call 01924 252360 or email